HL Sustainable ChoiceAs more and more retailers and brands pledge their ambition to reduce plastic usage and waste dramatically, we want to support them on their journey.
It is our ambition to offer a sustainable solution for 1/3 of our portfolio by the end of 2019. Therefore, we launched HL Sustainable Choice, a growing range of sustainable merchandising solutions made of renewable or recycled materials to support you on your journey to a more sustainable store.
To get the facts right we partnered with KTH Royal Institute of Technology in Stockholm and IVL (the Swedish Environmental Research Institute) to develop products made of bio-based materials to reduce the use of fossil-based plastics in our products. IVL helped us to better understand how a plastic product affects the environment during its entire life cycle, from extraction of raw materials to end-of-life management. We then worked with KTH to find the right bioplastic, bio-based, degradable and with the right material properties to produce a high-quality product.
The result of this work is HL Sustainable Choice, a growing range of sustainable merchandising solutions made of renewable or recycled materials which complements our original assortment. Starting with datastrips and shelftalkers, our ambition is to offer our customers a sustainable choice on one third of the assortment by 2019.
Towards a more sustainable solution
Both recycled and bio-based plastics play an important role in the journey to a more sustainable store. Recycled plastic is a way to reduce the environmental footprint now due to a decrease in virgin plastic usage. On the other hand, using bio-based plastics made from renewable resources such as sugarcane and corn mean avoiding fossil based plastic altogether. So, there is no simple answer to which way is the right to go but what matters is the end goal. With HL Sustainable Choice we want to help you move towards that goal - a more sustainable store.
Go to HL Sustainable Choice press release