Why does sustainability matter?
It is becoming evident that a growing number of consumers are concerned about the environment. With this change in attitude has come an increasing expectation that companies employ sustainable practices. According to a global survey, 81 percent of respondents strongly believe that companies should help improve the environment (Nielsen, 2018). As consumers become more environmentally-conscious, there is a significant growth opportunity for retailers and brands. Sustainability has gained momentum and allows companies to find new ways to connect with consumers who are excited about change.