Capture the shopper at the moment of decision-making
Given the large amount of shopper purchasing decisions made at the shelf edge, shelf-edge communication is an effective tool to enhance the shopper experience and drive sales.Eye-level and shelf-edge signage – like shelftalkers and click-on covers – are particularly effective, as they grab attention at the moment of decision-making.
The value of printed shelftalkers
Shelftalkers offer additional space to provide product or promotional information, driving awareness and visibility of products on shelf. Unlike paper alternatives, plastic shelftalkers offer greater durability, making them a cost-effective solution for long-term use. HL offers a variety of shelftalkers ranging from lateral and perpendicular models to aisle signs and canopies. A wide range of fixtures make sure to keep shelftalkers securely fixed in place.
Click-on covers enhancing flexibility
Electronic Shelf Labels (ESLs) can become a powerful tool for in-store promotions, when paired with click-on covers. HL’s click-on covers are modified for your needs and can be customized with additional messaging such as product attributes like "Vegan" or seasonal offers, making it easy to adapt to changing promotions. These covers are simple to attach and remove, enabling retailers to respond quickly to market trends and customer preferences.
Recycled plastic
Shelftalkers are part of the HL Sustainable Choice range and are available in partially recycled plastic. By using recycled material, the impact on the environment can be reduced considerably.
Key benefits:
- Drives awareness and sales
- Effectively communicates key benefits or promotions
- Cost-effective for long-term use thanks to durable material
Are your ESLs secured for the future? Learn about our retail-proof attachment solutions here
Customer case for shelftalkers
Shelftalkers are part of the HL Sustainable Choice range and are available in recycled plastic.
