The better shopping experience


Category insights in grocery retail

As retail is evolving rapidly, anticipating and responding to shopper needs is more important than ever.

Today, shoppers are demanding inspiring and convenient experiences as well as sustainable store initiatives that reduce food and packaging waste. For specific store categories such as fresh produce, health & beauty and on-the-go, we present insights and retail innovations that are impacting stores of all sizes. From convenience stores to supermarkets and hypermarkets, each category has its own distinguished characteristics welcoming new opportunities to increase sales and improve brand appeal.