The better shopping experience

Organisation & Management Team

Group Management Team

The HL Display Group Management Team is responsible for both strategy and the day-to-day operations of the company. The executives set the vision and inspire growth, change and expansion within the organisation by providing the roadmap and resources to realise the corporate objectives.

Björn Borgman CEO & Group Commercial Director

Employed since: 2015
Education: M.Sc. Industrial Engineering, Stockholm Royal Institute of Technology
Previously: 17 years' experience in international roles with Reckitt Benckiser including Vice President Sales Canada, and Country Manager Sweden.

Stewart O’Brien Group Human Resources Director

Employed since: 2021
Education: MBA - University of Western Australia & B.Sc. (Psych) – University of NSW, Sydney
Previously: 15+ years' international experience in HR, business consulting and the FMCG industry, most recently working as Chief People & Culture Officer at Bisnode.

Lennart Johansson Group Supply Chain Director

Employed since: 2017
Education: M.Sc. Industrial Engineering & Management, Linköping University
Previously: 15+ years' experience from a number of industries, including Director of Supply Chain COOP and leading roles in Volvo and Schneider Electrics.

Claire Blackadder Group CFO

Employed since: 2020
Business & Finance, University of Stockholm
Previously: 30 years of experience from various finance roles, working across the Nordics as well as in European projects, e.g. at Mondelēz (Kraft Foods). Since 2017 she has served as Finance Director Sweden at Fazer Bakery. For more information, read our press release.

Julia Wenner Group Marketing Director

Employed since: 2018
Education: M.Sc. in Business Administration
Previously: 15 years’ experience mostly from the FMCG industry, including 10 years in various marketing and business roles within Procter & Gamble.

Board of Directors

The Board of Directors consists of four members, of which three are owner representatives. They are responsible for corporate governance and managing the company’s affairs. The Board continuously monitors the financial performance of the group, ensuring the organisation is structured in such a way that allows maximum efficiency and productivity. Board members annually define policies and procedures and assign responsibilities between each member and the CEO.

Jonas Wiström Chairman of the Board since 2019

Position: President and CEO, Ratos AB
Education: MSc Engineering

Joakim Twetman Member of the Board since 2019

Position: Director Operations, Ratos AB
Education: MSc Engineering

Magnus Stephensen

Member of the Board since 2020
Position: General Council, Ratos AB
Education: Master of Laws

Commercial Area Directors

The Commercial Area Directors are responsible for managing and operating HL Display’s business in their respective local region and ensuring market growth by strengthening its strategic partnership with existing retail customers and branded retail suppliers.

Reinhard Rollett Area Director Central Europe

Employed since: 2004

Duncan Hill Area Director UK & Australia

Employed since: 2006

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Stéphane Jacob Area Director Western Europe

Employed since: 2013

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Torbjörn Magnusson Area Director Asia

Employed since: 2014

Patrik Mattsson Group Director – Partners and Commercial Director Benelux

Employed since: 2015

Anders Lautmann Area Director Northern Europe

Employed since 2014