A global leader with over 70 years of experience
Look, we’re usually not ones to toot our own horn (our customers do that far better, anyway). So let’s keep this short and sweet:We provide in-store communication and merchandising solutions to help our customers create attractive, efficient, and more sustainable stores.
We’ve been doing this since our founder, Harry Lundvall, invented the very first datastrip in his basement back in 1954. That’s over seven decades of unrivalled experience.
Here’s a snapshot of HL today:
- Present in more than 70 countries, with our solutions in 330,000 stores worldwide.
- The broadest offering in the market, including store communication, merchandising solutions, secondary displays, services, lighting, and in-store connectivity.
- Own production facilities across the globe, handling processes like plastics and metal fabrication, printing, and assembly.
- Capable of delivering both high-mix, low-volume projects and large-scale rollouts, powered by our team of experts in design, engineering, and prototyping.
- More than 1,400 employees and net sales of 2,700 MSEK.
- A wholly owned subsidiary of the listed Swedish business group, Ratos.
At the heart of it all, we’re about making life in-store better for shoppers and personnel.
That sums it up neatly!
Oh, you’d rather hear our customers toot the horn for us?
Check out their testimonials here.
And why not start with Fabian Eichemeyer, Store Owner, REWE, Germany:
“The solutions are really successful, and I can really recommend them to everybody.
Great systems, no regrets, just do it.”
HighLights from our seven decades
Inventing the first datastrip with an iron... Read about how it all started.
1954-1964 Reshaping retail communication
Equipped with just an idea and an iron, Harry Lundvall bends the very first datastrip in his basement in Borlänge, Sweden, setting the foundation for the global company we are today.
1964-1974 Plastic, love and understanding
We get our very first patent for the datastrip! And we start extruding plastic ourselves for the first time in our new, groovy factory in Sundsvall, Sweden. Not saying Andy Warhol copied us for his 60’s Factory, but…
1974-1984 Taking on Europe (the continent, not the band!)
What grew the most in the 80’s – HL or the hairstyles? We are increasing the volume by expanding in Europe.
1984-1994 Pedal to the metal
This decade, we start doing our own metal work to be able to produce our own store displays. It’s also the time where we really begin rocking with HL Partners.
1994-2004 Entering the new millennium
We made it through the anti-climactic Y2K bug, and we are now expanding even further – establishing ourselves in Asia.
2004-2014 Tech Boom!
We focus on exploring new technologies and paths to take HL to the next level. Although not exactly in Silicon Valley, we learn a lot!
2014-2024 One giant leap for retail
The Multivo™ launch skyrockets, with evolved Multivo™ Max following in its footsteps. We continue to grow the HL team by acquiring businesses, and our new Sustainable Choice range is leading us the right way into the future.