The better shopping experience

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Product segmentation made simple

Keep your shelves effortlessly organised and inviting

With more than 250 million dividers sold, Optimal™ is an effective divider system developed to keep shelves well-organised with less time spent, while being adaptable to fit many packaging formats. 

Optimal™ is easy to install and adjust and works with all types of shelving.

Dividers can be combined with pushers to automate front-facing, and slow-motion pushers allow for double- or triple stacking of products. 

Both dividers and pusher tracks are part of the HL Sustainable Choice range and are made from partially recycled plastic. The Optimal™ black divider in smart black colour is made from 100% recycled plastic – for every 1000 dividers about 170kg of virgin plastic are saved.

Key benefits:

  • Ensures perfect product presentation
  • Easy to install and adjust
  • Ambient- and cooler-friendly

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Recommended categories:

Store category Consumer product Packaging type

Chilled food

cold cuts, sliced cheese

slim foil packs
  meat  vaccum packs
  meat  trays
  cream cheese, sauces small tubs
  fresh pasta bags
Food for now/food for later fresh pizza round foil packs
  wraps wraps
  soups Jug tubs
  smoothies bottles / tetras
  sandwiches triangluar packages
Dairy yoghurt small packs
Ambient & centre store chips/crisps bags
Health & beauty shampoo, shower gel etc plastic bottles <300ml
  shampoo, shower gel etc plastic bottles >300ml
  colourants boxes
  handwash pumps
  toothpaste tubes
  Shave gel cans
  painkillers small boxes
  hygiene boxes
Health & beauty deodorants cans
Babyfood babyfood small jars
  dry milk canister /tubs

Watch our product videos:

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