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Making brands come to life

When Tropicana launched their new bottle in 2019, creating visibility for the brand was key. We provided a merchandising solution that not only boosts brand presence, but also increases sales: "HL met 100% of our needs”, says Laurie Lazzereschi, Trade Marketing Manager for PepsiCo France.

PepsiCo – Tropicana's owners - offer products that are enjoyed by consumers one billion times a day, in more than 200 countries around the world. When they launched a new bottle packaging for their well-known brand Tropicana, we supported them in their mission to make their product pop off the shelf and stand out from the competition.

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Reinforcing the brand visibility on shelf

PepsiCo required a solution that would both increase visibility whilst keeping the product front-facing. To deliver on the brief, we proposed Modulo, a modular pusher tray that can be adapted to any numbers of facings. Every product is front-faced automatically - ensuring nothing gets lost at the back of the shelf. Thanks to a flip-front, refilling is easy, and combined with shelfliners to communicate branded messages, Modulo reinforces brand visibility where it matters the most: on shelf.

Break through the clutter to maximise sales

The result was a successful collaboration driven by dedicated project and production teams, efficient communication and a shared understanding of needs. "HL met 100% of our needs”, says Laurie Lazzereschi, Trade Marketing Manager for PepsiCo France. Today, Modulo is installed in up to 400 hypermarkets across some of the biggest French retailers, including Carrefour, Auchan, and E.Leclerc.

Merchandising solutions for Tropicana, France