The better shopping experience


Would you like to be part of creating tomorrow’s shopping experience?

Over six decades, our passion for retail development and pride in execution have put our customers in centre stage at the marketplace.

We partner with our customers to deliver superior consumer experiences so that they can grow sales, inspire shoppers, drive automation and reduce waste.

As we aspire to stay in the forefront of innovation, every dedicated member of our team has played a special role in the deliveries to our customers. We are focused on tailoring your career path to your unique talents, skills and dreams. Your success is our success!

Story behind HL Display
Our company began in 1954 in Borlänge, Sweden, by Harry Lundvall, a travelling one-man band, who observed that products were badly displayed, and price labels were hard to find. Armed with an iron and sheer enthusiasm, he started manufacturing label holders and merchandising stands in his own basement. Today, we pride ourselves as a global leader in over 70 countries with installations in 330 000 stores.

Watch a video of how HL creates a better shopping experience.

Our guiding principles are what define us

  • We take ownership

    We empower you to create your own journey, be proactive and take the lead in improvement and innovation.

  • We operate with speed

    We are customer-focused, take informed decisions, execute and implement with speed to stay relevant.

  • We are one HL Team

    We recognise unity in diversity, to succeed as one leading global team. We set clear goals to focus on the right targets.



Training and development


From the moment you join us, you will be given the best start possible with an effective onboarding process. In our employee review process, HL Plus, you will receive feedback and explore opportunities to succeed and realize your full potential. We thrive in an international culture that champions individuality, with a range of career paths and development programmes to help you grow.



Our benefits


Our people are our best assets and we are committed to helping them work towards personal growth. We offer fair rewards and recognition, including flexible work, gym facilities, and occupational health programmes according to local office guidelines. We cultivate a spirit of inclusive workplace built on a foundation of respect and appreciation for diversity in all its forms.



Life at HL Display


Each one of us at HL Display has a personal story that motivates and feeds our passion. Hear from our team members who are defining our company as they deliver on our purpose every day.

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Build a sustainable future with us!


HL has a long track record in sustainable development. Our respect for the environment is a commitment – complying with policies and standards, and in continuous pursuit of reducing the environmental impact.

Read about our corporate responsibility