The better shopping experience

Retail should be an experience, not just a transaction

We create innovative and sustainable solutions for a better shopping experience

Find out more about our offer

Creating the better shopping experience

We help retailers and brands around the world to create attractive and profitable in-store environments that strengthen the consumer's shopping experience.


HL Display is pleased to announce the
acquisition of Oechsle Display Systems and werba print & display

HL Display has signed an agreement to acquire Oechsle Display Systems, a manufacturer of communication and shelf management solutions, and its sister company werba print & display, a provider of print and display solutions. The acquisition will expand HL’s footprint in Germany and further strengthen its position as the leading supplier for in-store merchandising and communication solutions to grocery retailers in Europe.


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Our promise

With passion for retail development and pride in execution, we partner with our customers to:



  • Grow sales

    More than 70% of shopping decisions are made in stores. Improving product presentation and reducing real or perceived out-of-stock improves sales.

  • Inspire shoppers

    Our experience from working with the world’s leading retailers and brands has taught us how to create solutions that drive differentiation, inspire shoppers and make their shopping trip worthwhile.

  • Drive automation

    Our merchandising systems free up staff by automating repetitive tasks so store personnel can spend time where it really matters – engaging with shoppers.

  • Reduce waste

    Waste is both costly and, to a large degree, avoidable. Efforts to reduce food and packaging waste as well as the usage of virgin plastic all carry great societal and financial benefits.

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Common retail challenges we can help you with:

  • Driving footfall
  • Freeing up staff through shelf automation
  • Reducing waste
  • Differentiation from competition
  • Boosting impulse sales
  • Avoiding out-of-stocks
  • … and more



Retailers and brands we're proud to partner with