Securing ESL innovation: Reliable ESL holders for seamless retail transformation

The Co-operative Group has partnered with Vusion Group to replace paper labels with electronic shelf edge labels across nearly 2,400 stores. We are thrilled to be part of their transformation journey, ensuring the ESLs are securely installed on the shelves.

Steven Logue, Co-op’s Head of Operations, said: “The electronic labels have the potential to enhance product information and transparency, avoid paper waste, and make everyday tasks like picking online orders easier – improving ways of working, supporting our growth ambitions and enhancing the shopping experience for our members and customers.” 

Enhancing the shopping experience by clearly and securely displaying the labels in the right spot is our mission as well! We are proud to supply all ESL carrying rails and other accessories, from the initial project trial and carrier design refinements through to full roll-out.

Andrew Barker, our Account Director overseeing this project, said:
“It’s a challenging task to coordinate such a large-scale rollout while keeping on schedule and delivering results that satisfy our customers. However, the effort is truly rewarding when we see how Vusion’s ESLs help Co-op stores improve operational efficiency and how customers embrace the store transformation.”