Saving time where it matters most – Asda Express ESL

Following a successful three-month trial at Asda’s Oxford Road store in Manchester in 2025—where ESLs proved effective in freeing up staff time to support customers, manage deliveries, and replenish shelves. We are proud to have been selected as the ESL carrier partner for Asda and Vusion’s rollout across the entire 517-store Asda Express estate.

Like Asda, our mission is to help save valuable time on the shop floor, and our solutions are designed to do exactly that. The time saved enables store teams to focus more on what matters most: serving customers. We’re excited to support this innovative step forward in retail and be part of the journey together.

No two ESL projects are identical. We tailor every solution to retailer’s unique requirements, ensuring the electronic labels perform at their best to boost store efficiency.

See more details about this project at Asda’s website.
The rollout is now complete, explore the full details here: Click here