Small bottle. Big impact !
Making small health shots stand out from the juice chiller.To address the intensified competition for shelf space in retailers' chillers, we provided a creative solution by suggesting a compact double-decker unit for Plenish small health shots. The unit maximised facings and shelf space while fitting seamlessly into the general height of chiller shelves typically used for regular juice bottles in supermarkets.
By incorporating a pusher mechanism, we ensured auto front-facing, making it easier for retailers to manage merchandising and quickly identify out-of-stock situations.
To further enhance flexibility, we recommended interchangeable front labels with stickers. This simple but effective feature allowed stores to adapt the unit to different planograms, ensuring that the right range of health shots was prominently displayed in each location. This solution not only increased product visibility but also simplified inventory management, meeting the unique needs of various retailers.
