A true Scottish icon deserves a standout presence!

AG Barr has rolled out new IRN-BRU secondary displays across over 350 Scotmid and Co-op stores, reinforcing the brand’s “Made in Scotland from Girders” heritage.

These robust metal floor-standing units are purpose-built to handle heavier multipacks and bottles, improve family packs availability even in smaller stores. The design also supports cross-merchandising and serves as an extended shelf location, maximising both visibility and convenience for shoppers.

An impactful in-store execution for an iconic Scottish brand, keeping IRN-BRU right where it belongs: at the heart of Scotland’s stores.