To achieve that, understanding shoppers and their behaviour is pivotal to offering them a personal experience and to making their shopping trip worthwhile.
That is why we have engaged Tony Durham, a leading Shopper Psychology Expert to provide some expert into consumer behaviour and how to apply them to the retail environment.
From driving awareness to influencing shoppers’ choice, watch our videos below to learn more about the fascinating psychology of shopping!
It is useful to note that these videos were recorded in February 2020 and therefore did not take into account how shopping behaviour has changed during the Covid-19 pandemic.
Stay tuned for more videos!
Packaging-free merchandising is gaining in popularity, and rightly so; it is not only a more sustainable way to merchandise but also helps to create an experience that is different from competition. But how can you make sure shoppers purchase more products packaging-free?
Shoppers are risk-averse, especially in high risk categories such as hair colourants. Reducing the perceived risk of a purchasing decision is a key step in changing shopper behaviour.
