Interactive fragrance testers

Choosing a dry shampoo is a personal decision, and scent is often the deciding factor. To help shoppers find their favourite with confidence, we created a yo-yo style interactive fragrance tester for Batiste's in-store shelf display.

Mounted directly on the shelf tray, the tester invites shoppers to pull, sniff and compare scents before they buy. Rather than guessing from the packaging alone, customers can explore the full range hands-on, making the decision easier and more enjoyable.

For brands, an interactive shelf talker like this acts as an in-store promoter. It creates a better shopping experience, boosts shelf presence and encourages first-time trial, turning a quick glance into genuine engagement.

The scent testers are now installed across Tesco, Sainsbury's and Boots in the UK, bringing an elevated in-store experience to shoppers nationwide.