To achieve that, understanding shoppers and their behaviour is pivotal to offering them a personal experience and to making their shopping trip worthwhile.
That is why we have engaged Tony Durham, a leading Shopper Psychology Expert to provide some expert into consumer behaviour and how to apply them to the retail environment.
From driving awareness to influencing shoppers’ choice, watch our videos below to learn more about the fascinating psychology of shopping!
It is useful to note that these videos were recorded in February 2020 and therefore did not take into account how shopping behaviour has changed during the Covid-19 pandemic.
Stay tuned for more videos!
Packaging-free merchandising is gaining in popularity, and rightly so; it is not only a more sustainable way to merchandise but also helps to create an experience that is different from competition. But how can you make sure shoppers purchase more products packaging-free?
Shoppers are risk-averse, especially in high risk categories such as hair colourants. Reducing the perceived risk of a purchasing decision is a key step in changing shopper behaviour.
Few things are as effective in attracting attention as movement. Provide information as well, and you are one step closer to changing behaviour.
Avoiding out of stock is key to preventing lost sales, regardless if the products are truly sold out or just not visible on shelf.
The majority of shoppers do not have a shopping list when they enter the store but rely on colours and shapes to remind them of what to buy. How can you use this to your advantage?
How can you draw attention to a product, even if it only appears in a shopper’s peripheral vision?
You can nudge shoppers to pay attention to specific items in your assortment – and why not those that generate higher margins? An example is locally sourced organic produce which enjoys increased popularity amongst shoppers.
The first step to changing shopper behaviour is to attract attention. This can be a challenge in the busy in-store environment, but there are ways to succeed.
Shopping food & beverages to go is all about speed. Help shoppers to find what they are looking for, quickly, to ensure a convenient shopping experience for busy lifestyles.
Grocery retailers need to create shopping experiences that make the visit worthwhile rather than shopping for groceries online. Fresh produce is one of the key categories to help you earn the shopper’s visit.
Today, shoppers can shop whenever and wherever they want – offline and online. So how can you make sure your store is worth the shopper’s visit?