The better shopping experience


Visit HL at EuroShop to win in the physical store

HL brings proven solutions to life at the world’s #1 retail fair

Retailers and brand suppliers face a challenging task: balancing investments in delivering experience, convenience, and sustainability while increasing store efficiency and shopper value.

Join us at EuroShop and we’ll show you how to successfully tackle this balancing act to win in the physical store.


Trends shaping the industry

Today, shopper expectations are higher. They demand value, fast and convenient shopping, and sustainability is quickly becoming a basic expectation. At the same time, growing online grocery sales are shrinking margins, and labour shortages and cost increases raise the pressure in the retail industry.



Translating trends to the store environment

At EuroShop, we’ll show you how to translate these industry trends with our proven solutions to win in the physical store. Learn from our team how to create a better shopping experience while driving store efficiency for key in-store categories by reducing labour hours and waste. Join us to listen to our guest speakers who will share their industry expertise.

We can help you create attractive, profitable, and more sustainable stores that are easy to manage and a joy to shop at. We are looking forward to meeting you!


What our customers say

The 4eBins™ and scoops bins “are really environmentally friendly and a great attribute to M & S.” says Ollie Fforde-butler, Team Manager, Marks & Spencer, UK

With Next™, “we are saving 45 minutes every day!” says Fabian Eichemeyer, Store Owner, Rewe, Germany

Referring to various automated solutions, "I would not have selected anything else if I’d do this again.” says Rasmus Andreasson, Store Manager, ICA, Sweden.


Visit us at

EuroShop 2023


Dusseldorf, Germany
26 February - 2 March
Hall 04, stand A05


Listen to our guest speakers

26 February:
Fabian Eichemeyer, Store Owner of Rewe, will talk about shelf automation.

27 February:
Arnaud Lecat, of SES Imagotag, will share his expertise on ESLs, sustainability, and circular offer.  

28 February:
Sébastien Leflond, CEO and Fanny Toyos, Partner Relationships from maYam will speak about traceability and shopper journey in packaging-free.



Some categories we'll showcase at EuroShop:

  • Chilled and food to go

    The chilled food segment is one of the fasting growing segments in the food industry. With shelf automation, staff can complete their tasks quicker and reduce labour hours, and it can also help to reduce energy usage as doors to chillers do not need to be open for too long. For example, Multivo™ Max and Next™ ensure well-merchandised shelves and efficient space usage while saving time on daily maintenance. For Multivo™ Max and Next™, results show a sales uplift of up to 45% in various store categories.

  • Fresh produce

    HL will show how to create abundant fresh displays without the need for a large inventory that can be lost through shrinkage. At the same time deliver a rewarding shopping experience. One of the solutions to be exhibited is Sigma™, a modular merchandising system proven to increase sales and reduce waste. In-store results have shown as much as a 30% sales uplift.

  • Packaging-free

    Packaging-free products in the dried food categories like nuts and cereals are getting popular compared to the packed product alternatives. Shoppers can choose the exact product mix and quantity they want, avoid waste and enjoy some savings. HL's range of packaging-free solutions, such as scoop bins, and gravity bins, including the recently introduced PodBin™ and FlowBin, help to reduce packaging waste. It is also a way for retailers to build their sustainability credentials and differentiate from the competition.

Look at some of the popular solutions at our exhibition stand:

  • Multivo™ Max

    A pusher tray system that keeps shelves perfectly merchandised and less time needed for maintenance.

  • Sigma™

    A modular merchandising system tailored to create abundant and stunning without the need for a large inventory that can be lost through shrink.

  • PodBin™

    A packaging-free merchandising solution which offers brand communication and better product traceability for more control.




To support retailers to get closer to their sustainability objectives, a range of innovative and more sustainable solutions at the exhibition will bring to light how they can strengthen their sustainability credentials and create differentiation. The HL EuroShop stand is also designed and built with sustainability in mind – with every effort made in selecting recycled materials. 



Customised for you


HL also offers custom-made solutions to help brands stand out in the in-store environment and retailers create differentiation. Recognised for award-winning solutions, our team from our custom-made department will design the solution that is right for you.


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