All retailers at some point during the shopping season will experience a slowdown in sales of some products they stock. This can be for many different reasons but there is one way of reversing the decline by installing secondary placement units that will provide eye-catching sales opportunities.
By using this type of display it gives the retailer a second bit by disrupting the shopper journey sufficiently to take advantage of those additional impulse purchases. They can be of varying shape or design that’s sized to fit on to any gondola end or checkout area where there is a heavy footfall or queuing.
Utilising these effective displays can increase the opportunity of a sales uplift and may also improve brand awareness that wasn’t possible at the main fixture.
Click here for more information on secondary placement displays.