P&G wanted to have a smaller version of our Modular Cross-Merchandising unit: SideKick™ MAX.
This smaller unit was dedicated to Head & Shoulders bottles - but should suit Herbal Essence and Pantene bottles as well.
A counter display with a premium feeling.
To meet P&G's requirement, HL Display used moulded, high quality components to give a more exclusive feel to the unit. The unit was executed in semi-transparent colours and equipped with quick change signage solutions to adapt to the multi-country roll-out.
The project was run with the P&G Head Office responsible for Europe, Middle East & Africa (CEEMA) and finally delivered to over 40 different countries, as far as Mauritius, Guadalupe. The biggest deployments were to Poland, Kazakhstan and the Middle-East region.