Illuminated coloured segmentation creates a prominent store destination and attracts shopper’s attention from afar.
Creating differentiation at the shelf edge - where the sales take place - thanks to lighting is a success key factor. It's proven that lighting increases sales by 19% (AC Nielsen study), increase brand visibility. Therefore HL is launching a new shelf liner dedicated to lighting.
The large communication area allows to improve range and product understanding by a clear and high-end feel segmentation. Catched and guided in their choice process, shoppers are more likely to buy!