Setting the retail industry standard
With our feet firmly planted on the retail floor, HL Display has a long history of providing innovative solutions to stores & brands all over the world.
The datastrip was born in 1975. HL Display obtained a patent for the strip. The idea was to design a strip that would run along the entire length of a shelf. This would enable shopkeepers to slide labels into position without having to move the ticket holder.
Innovation is one of the pillar's of HL Display's approach. The work of developing concepts for new solutions is often undertaken together with a large customer, who can try out new solutions in store. Auchan was the first chain to implement Slimline™, a multifunctional shelf edge communication profile, on a large scale.
1989 - The shelf merchandising system Optimal™ sees the light of day.
The multiplication of the offer and the introduction of space plans - or what goes where on a shelf - paved the way for HL Display's shelf management system. Over time, the system has been complemented with a whole range of accessories, allowing for example automatic feed. In 2009, the world leading merchandising system just got better with new, even better usability features, traded under the name of Optimal+™.
Facilitating front feeding, saving labour costs and developing impulse buying have always guided our innovations. In 2008 we launched Roller Track™, a system that minimises the time needed for re-stocking. It maintains an attractive, sales boosting product display.
In 2009, Ad'Lite™ was the first step within New technologies providing a low voltage light solution. Begining of 2011, HL Display launched it's own Digital Signage solution, Ad'Pulse™.